Matt’s Big Breakfast will open first franchised location in Scottsdale this fall

Scottsdale residents soon will have a much shorter drive to endure before enjoying a Hog and Chick at Matt’s Big Breakfast. For the first time since owner Matt Pool first opened the now-famous breakfast and lunch spot in 2004, Matt’s Big Breakfast is taking its peppered bacon and golden waffles to Scottsdale.

The new Matt’s Big Breakfast will be located on the southwest corner of Scottsdale and Thunderbird roads. It’s expected to open in the fall and will be the first franchised location of the restaurant.

For Pool, the expansion to Scottsdale also will be a sort of homecoming.

"It’s literally two blocks from where we first lived when we moved here," Pool says, referring to where he lived in 1979.

How they chose the location
The thick-cut bacon, fluffy pancakes and from-scratch waffles at this local breakfast spot have created a loyal following from Matt Pool.

(Photo: Evie Carpenter/azcentral.com)

Pool says he’d been looking for the right place to open the next Matt’s Big Breakfast for years.

Scottsdale was a natural choice in part because Pool says he’s had customers who bemoaned the long drive to downtown Phoenix since day one. Since those early days, additional locations have debuted in Tempe and the Biltmore area, as well at Phoenix Sky Harbor Airport.

"Since we opened, we would have people come from all over," Pool says. "But not everyone wants to drive 30 minutes or an hour."

The planned Scottsdale restaurant places Matt’s not far from retail and restaurant hubs at Kierland Commons and the Scottsdale Quarter. It’s also a short drive from Paradise Valley Mall and McCormick Ranch.

"We’re just trying to grow steadily and deliberately and it’s hard to choose," Pool says. "But I love this location — it’s not so far out, but it’s not so far from our other locations either."

Will it be the same as the other restaurants?

Pool says the goal, despite the new location being owned by a franchise partner, will be to maintain the quality and service that have consistently made Matt’s one of the most popular breakfast spots in Phoenix.

"Most customers really won’t notice the difference if we do our job right," Pool says.

From a design standpoint, Pool says diners can expect a similar vibe to the Biltmore and airport restaurants though the team hopes to make each restaurant unique to the surrounding community.

There are new restaurants and bars galore, especially at Terminal 4. Many are before security so those waiting for passengers can check them out. Newcomers in the past year include America’s Taco Shop, Smashburger, Yogurtology, Lo-Lo’s Chicken and Waffles, Joe’s Real BBQ, Humble Pie, Nocawich, Matt’s Big Breakfast, Wendy’s, Cheuvront wine bar, Sweet Republic, Mid City Kitchen and Panda Express. They join an already strong lineup of local restaurants added in the past two years. In Terminal 2, newcomers include Barrio Avion, from Barrio Cafe owner Silvana Salcido Esparza, plus NYPD Pizza and Copper Plate Grill. DETAILS: skyharbor.com/mapsfoodshops/mapsfoodshops.html.

"Our goal is for each location to have its own design personality," Pool says. "But you’re still going to very much feel like you’re at the same concept."

The Scottsdale restaurant will have a patio with heaters and misters, similar to the Tempe location. It will also serve a limited alcohol menu including mimosas, bloody Marys and craft beers.

The rest of the menu, however, will be exactly the same as what’s offered at the other restaurants. From Roastery of Cave Creek coffee and bacon from the Pork Shop to the house-made strawberry preserves and hand-mixed waffle batter, Pool says fans can count of consistency across locations old and new.

"Literally, it’s 100 percent the same thing," Pool says.

Plans for more Matt’s Big Breakfast locations
The Husband and wife, and co owners, Erenia Lara, and Matt Pool of Matt’s Big Breakfast in Phoenix.

And the owner isn’t hiding plans for more expansion. Pool says he’s actively looking for places to open more Matt’s Big Breakfast locations, though he doesn’t expect to add more in the immediate future.

"We need to make this a home run before we go to step two," Pool says. "We still one at a time. It’ll be a while before we do another one."

That being said, Pool says he’s got an eye on specific areas including Chandler, which he calls a "no-brainer," and the northwest Valley. According to Pool, cities such as Peoria and Surprise seem hungry, pun intended, for locally-owned restaurants.

"They seem to really want stuff that’s not run of the mill," he says.

Reach the reporter at lauren.saria@azcentral.com. Follow her on Instagram at laurensaria, on Twitter at lhsaria and on Facebook at facebook.com/lsaria.

Support local journalism and subscribe to azcentral.com today.

Source Article